Targeting

Zoover offers various targeting options which can be deployed within the selected holiday segment to make your campaign more targeted and more effective.

Time of day and days of the week

By targeting the specific time of day and day of the week you can reach your target audience at just the right moment.

Location

Is your target audience to be found at a specific location? Then geographic targeting by country, region or city is the logical choice.

Brand, device, provider

Target your campaign at selected operating systems, devices and providers.

Audience

Within audience targeting a distinction is made between targeting by means of demographic traits and audience extensions; retargeting on external, not affiliated to Zoover, websites based on behavioural data of Zoover visitors.

Weather

The weather has a considerable influence on consumer behaviour. By targeting specific weather conditions, such as sunny, cloudy or rain, the relevance of a campaign can be increased significantly.