Visitors

Demographic composition of the target audience of Zoover is varied. On average, most of the visitors are over 30 years old. These are often couples with or without children or whose children have already left home.

Demographics

Gender

40%

Male

60%

Female

Households

Married or living together with children

Empty nesters (with no children living at home)

Age

35–65 y/o, with a strong representation in the group aged 35–49

Wage

Between average and 2x average

Zoover users on holidays

  • 80% go on holiday each year.
  • 20% go every one or two years on winter sports holidays.
  • 2,8 times per year on average, mostly to European destinations.
  • Annual holidays consist mainly of 1 to 2 sun holidays and 1 city break; a long distance journey takes place every 5 to 10 years.
  • Most popular destinations: Spain, Turkey, France, Netherlands, Italy, Greece, Germany, Austria, Portugal, Egypt, Belgium, and Croatia.
  • Accommodations are booked for multiple days.